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pacificBecoming — realtime

Paséa Hotel Huntington Beach l R.D. Olson Development

pacificBecoming is an aesthetic contemplation of the ocean and the unseen forces at work that shape it, a reflection on its power and beauty, and a visual meditation on our relationship to it.

This 60' high media canvas is the signature element of the façade of the Paséa Hotel, a resort overlooking the Pacific Ocean in Huntington Beach California. The architectural scale integrated LED display runs 24/7 and transitions between data-driven content, generative animations and new technologies in aerial and 4K cinematography to create a dynamic representation of the ocean. An intelligent platform that links content to data and time of day creates a fusion of digital content, public space and nature in realtime.

ConvergenceLA

Metropolis Towers Downtown Los Angeles — Greenland USA

ConvergenceLA is a media installation on the façade of the Residential Tower that fronts the main plaza of Metropolis in downtown Los Angeles. The canvas for the artwork is an integrated LED display, nearly 100 feet wide by 18 feet high. Using the latest advancements in new media technologies, Convergence creates an immersive visual experience fueled by the data streams of Los Angeles - Metro routes, tectonics, weather and ocean data, astronomy, demographics, social media and news posts - all captured and displayed in realtime. This data provides the framework for a new way of storytelling that weaves together live content with narrative video, aerial photography, data sculptures and generative art to create an ever changing artwork that reveals the ongoing life of the city. Like the city itself, the artwork evolves and learns. It is intelligent.

Convergence can also be explored and experienced virtually by engaging with the virtual environment with a mobile device or on a PC.

Conversation

Palo Alto City Hall — City of Palo Alto

Conversation is an interactive media arts installation in the lobby of Palo Alto City Hall. It imagines an environment where individual thoughts are given form and the means to respond and evolve within a stream of live content. The custom interface scans and posts social media and news feeds providing the catalyst for an ongoing community discussion unfolding in real time. From the touchscreen display within the lobby, one can add comments and upload images to an array of 10 high-resolution displays while at City Hall. An app for mobile devices allows participation from anywhere. All of the elements are mapped to complex behaviors allowing for a continually evolving artwork, uncensored, alive, never the same.

The graphic language and user interface were developed to be welcoming, even playful, to invite public participation. The brain of the interactive environment relies on realtime graphics created with C++ and Touchdesigner to manage the various threads of streaming content and ensure ease of use and effective visuals that continually change and evolve in realtime.

Nightstream

Night on Broadway Festival 2017
Historic Broadway Theater District, Los Angeles, CA
Attendance: 60,000

Night Stream is a sound data projection mapping installation driven by real time data gathered directly from the Night on Broadway Festival as it unfolded.

Microphones installed along the main festival route picked up live sound from the passing crowds. This sound was then transmitted through a server to multiple laptops with proprietary software that translated the real time data into animated visuals in response to the sound levels of the crowd.

These dynamic visuals were projected onto a towering 37’ x 46’ surface over Broadway via two 10k lumen stacked projectors.

In Night Stream, the 60,000 festival attendees became both creator and audience.

La Raza Interactive Archive

Susan Narduli and Narduli Studio created a multi sensory digital interactive experience for the historical La Raza archive of 25,000 images as part of Pacific Standard Time: LA/LA, an event celebrating Latin American art in over 70 museums and galleries in Los Angeles and Southern California from September 2017 through early 2018.

Narduli and her team designed an interactive environment containing four unique experiences that act as portals to navigate through the images. Metaphorically, the UI is a tour guide for time travel through the digital interactive ecosystem. The four experiences include:

FLIGHT: A fly through of the entire archive to experience its breadth and magnitude.

TIMELINE: Examination of archive by date categories and associated connections.

SPECTRUM: Quantitative Analysis of archive through metadata.

DEEP DIVE: Exploration of archive and connections in neural network navigational structure.

In creating the La Raza interactive experience, Narduli not only had to imagine a way of visualizing big data but also a means to develop a practical system for navigation and research. She saw this as an opportunity to bring to life a powerful and relevant body of work by revealing the invisible layers of data and creating an explorable ecosystem that opens the entire scope of the archive and its magnitude of possible connections for any user.

The La Raza archive and Narduli’s multi sensory interactive design places the viewer within the broader context of the Chicano Movement during this moment in history and brings an understanding of its relevance to personal expression, politics and culture.

The La Raza archive includes photos published in the La Raza newspaper from 1967-1977. UCLA’s Chicano Studies Research Center scanned and cataloged the entire collection of negatives documenting LA’s Chicano movement during those years. These historic images are now accessible to the public, to photographers and to researchers for the first time in almost 50 years.

Interactive Streetscape: Night on Broadway Festival 2018
“Portal”

PORTAL is a window into an alternative reality located along the main festival route of Night on Broadway 2018. It is a stand-alone artwork when in the passive mode, but as soon as a viewer approaches, it becomes a fusion of real and imaginary images, activated by and viewed through the lens of the passersby.

Embedded cameras capture the festival attendees as they pass by. Custom software layers this realtime feed with HD generative animations. The resulting fusion of imagery is projected onto the 20’ by 10’ screen creating an interactive and immersive digital canvas. The large projection surface invites the festival attendees to explore and play with the artwork. Glimpses of their activity are captured within a time delay sequence creating a Portal into an alternative really - a fracturing of time and space the momentarily displaces the streetscape reality.

Object Permanence
2017
Marriott Hotel Santa Monica

Object Permanence is a visual narrative of the legendary westward journey along Route 66 to the California Coast. The artwork is sited in the lobby of the new Marriott Hotel along Route 66 in downtown Santa Monica. It juxtaposes video shot along the historic route with data-driven animations tied to the ebb and flow of the Pacific Ocean where Route 66, the Highway of Dreams, meets the coast at the Santa Monica Pier just blocks away.

Realtime oceanographic data informs the rhythms and colors of the piece as its custom platform creates an ever-changing fusion of nature, culture and abstraction. Data driven animations are tied to the tide levels, wave height, currents, temperature and turbulence of the Pacific Ocean just a few blocks from the hotel.

WORK

TALOS “SEANCE” DIRECTOR: NIALL O’BRIEN

RAICHE “MONEY PIES” DIRECTOR: VERLUXE

6LACK “SWITCH” DIRECTOR: ROHAN BLAIR-MANGAT

MADISON BEER “HOME WITH YOU” DIRECTOR: NICLAS GILLAS

CARDI B “BARTIER CARDI” FT 21 SAVAGE DIRECTOR: PETRA COLLINS

TEENAGE WRIST “STONED, ALONE” DIRECTOR: MORGAN FREED

THE NAKED AND FAMOUS “YOUNG BLOOD” DIRECTOR: MORGAN FREED

TEARS FOR FEARS “I LOVE YOU BUT I'M LOST” DIRECTOR: MORGAN FREED

FORD / BILLBOARD “ON THE ROAD WITH DASHBOARD CONFESSIONAL” DIRECTOR: JUSTIN HANTZ

THE CHAIN GANG OF 1974 “FORGET” DIRECTOR: MORGAN FREED

BRIGSBY BEAR PROMO

FORD / BILLBOARD “ON THE ROAD WITH RACHEL PLATTEN + FORD WARRIORS IN PINK” DIRECTOR: BEATRICE

FORD / BILLBOARD “ON THE ROAD WITH JHENÉ AIKO” DIRECTORS: JUSTIN HANTZ AND MORGAN FREED

“DOWN DELAY” DIRECTOR: DAWN GARCIA

FORD / BILLBOARD “FORD WARRIORS IN PINK + RACHEL PLATTEN” DIRECTOR: BEATRICE

FORD / BILLBOARD “ON THE ROAD WITH TINASHE” DIRECTORS: JUSTIN HANTZ AND MORGAN FREED

WARM BREW “LET’S GET PAID” DIRECTOR: PANAMAERA

MARLIN “54321” DIRECTOR: PANAMAERA

truTV “I’M SORRY” DIRECTOR: IRA ROSENSWEIG

BENJAMIN MOORE “CENTURY PAINTS” DIRECTOR: PAUL CAYROL

WIM HOF “BREATHE” DIRECTOR: DAVE MEINERT

SUSAN NARDULI CONVERGENCE CASE STUDY DIRECTOR: DAWN GARCIA

OMELET “POKEMON GO TRAILER” DIRECTOR: ANDREW BRUNTEL

HONEY CHILD “GOTTA WAIT ANOTHER NIGHT” DIRECTOR: DAWN GARCIA

BENJAMIN MOORE “A NEW DIMENSION IN PAINT” (MAKING OF)

THE TEMP “BABY SAT” DIRECTOR: ZACK PEARLMAN

THE TEMP “NIGHTMARE” DIRECTOR: ZACK PEARLMAN

WHAT WE DO

PROJECTS:

Short. Long. Digital. VR. Editorial. Post production solutions.

TALENT:

Versatile. Innovative. Creative. Passionate.

FORMAT:

Advertising and entertainment in any current or future medium.

BUDGETS:

Large. Small. Anything in between. All of it.

OUR GREATEST ASSET:

Creative production solutions with a smile and a wink.

We connect developing talent working in new technologies and media to agencies, advertisers, and production companies.

Irreverent and multi-talented, we're a problem-solving idea factory, driving careers and forming creative alliances...and we're just a little bit Cheeky.




CONTACT

CATE
FREARSON

General Manager/EP

cate@cheekyfilms.tv

CHEEKY
FILMS

1-323-682-0082

hello@cheekyfilms.tv

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